Communicate Like a Pro: Selecting the Audience and the Medium

Understanding your audience is one of the most important element of effective communications and CBOs serve a wide variety of internal and external audiences such as donors, volunteers, clients, board members, policy makers. You will leave this session with practical tools to match the message with the medium and engage your audience for results.

Speakers:

• Lenae Price, President and Founder, Mindset Collaborative

• Paul Smith, Owner and Creative Director, Just4resh Design, LLC.

• Alie Brown, Communications Coordinator, Office of Minority & Women Buiness Development

Tentative Agenda:

• Overview of media options - strengths and weaknesses
• How to get noticed
• Messaging strategies 

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