ACE Your Story: A hands-on media training workshop
ACE Your Story: A hands-on media training workshop (Amplify, Clarify, Engage)
Have a great story to tell, but aren’t sure how to amplify that message?
This experiential workshop from the Brian Lamb School of Communication will help you position your ideas, events, causes, or expertise to draw media coverage and broader public interest. You’ll learn how to think like a journalist – amplifying your reach, clarifying your message, and ensuring that story engages your target audience. What makes a great story pitch? How can we tell our story visually? What does it feel like to do a live interview? How do you approach crisis communication?
PANELISTS
- Dave Bangert, veteran reporter, 30+ years with the Journal and Courier, now writing “Based in Lafayette” substack
- Kathryn Cramer Brownell, associate professor of history, senior editor of Washington Post’s “Made by History” column, has provided commentary for NBC News, MSNBC, CNN, the BBC, and History Channel
- Kate Young, “This is Purdue” podcast host, two-time ADDY award winner, former journalist and PR practitioner
- Trevor Peters, Purdue communication specialist for national media, former anchor/reporter
- Andrea Langrish, C-SPAN Center director, expertise in public relations and marketing
BREAKOUT SESSIONS
- Media Training - Experience a television guest appearance and train for it in Purdue’s studio.
- Session leader – Liz Evans, lecturer, former journalist who also has strategic communication experience, serving as Purdue’s official spokesperson
- Pitching Intensive - Bring your story ideas and work with industry-insiders to create a strong pitch.
- Session leader – Ericka Gehres, lecturer, Director of Boiler Communication
- Managing Image - Clothing, makeup, lighting and photo/video opportunities to enhance your message
- Session leader – Lindsay Perrault, lecturer, 10+ years in television news