Americans interact with foundations and nonprofits on a daily basis, but research shows that most people don’t know what philanthropy actually does. How do you reach the communities you work with and communicate the work you do? Enter personas.
Persona building is an essential tool for grantmakers as they try to form meaningful connections with grantees and communities. Attend this session to learn how to use research to understand the values, worldviews, and identities of your audiences, and craft messages that actually resonate with the people you’re trying to reach.
This session is led by Aaron Zeiler, who co-authored Council on Foundations' recent report Philanthropy’s New Voice: Building Trust With Deeper Stories and Clear Language. The largest study about narratives about philanthropy, this report provides research-based recommendations on how foundations can improve their storytelling habits to help fill the narrative vacuum around philanthropy.