Next Gen Donors Are Here Now—How Will You Reach Them?

The generational cohorts commonly referred to as next gen among development staff, fundraisers, and others are usually Millennials and early Gen Zers—but these groups aren’t so next these days, they’re solidly now. Each generation has vastly different perspectives and lived experiences. Younger donors are often thought to be "difficult" or "challenging" to engage in philanthropy, but are they really? Join your fellow development professionals to uncover the reality of who next gen donors are and how they prefer to give back and engage with their community.