Desperately Seeking Stories: Why the Media is Anxiously Awaiting Your Pitch (No, Really!)

Understanding the current media landscape and what makes a great news story are the keys to earning consistent coverage for your organization. In this session, you'll get a crash course in both and learn the essentials of earned media engagement, including: writing an attention-grabbing press release, connecting with media outlets, selecting the best times and channels for your outreach, and much more. This session is perfect for those looking to achieve impactful media presence across diverse communities and audiences.