Director of Marketing and Communications
The Director of Marketing and Communication is responsible for developing and implementing strategies that build awareness, understanding, and recognition of CFSW's vision, mission, and impact.
Organization Overview
The Community Foundation of Southern Wisconsin (CFSW) is a nonprofit organization that manages charitable funds created by donors to enhance the quality of life in Southern Wisconsin. It provides services for donors, nonprofit organizations, and students in nine counties: Crawford, Grant, Green, Iowa, Lafayette, Rock, Sauk, Vernon, and Walworth.
Position Summary
Purpose of the Position
The Director of Marketing and Communications will be responsible for developing and implementing strategies that tell the story of CFSW’s vision, mission, and community impact. Primary responsibilities include:
- Designing and executing an annual marketing and communications plan.
- Managing brand identity and ensuring consistent messaging.
- Leading website and social media content strategy.
- Developing stakeholder communications and community outreach initiatives.
- Serving as the Foundation’s media spokesperson and primary contact.
Position Specifics
Primary Responsibilities
- Develop an annual marketing and communication strategy, work plan, and budget that strengthen and boost CFSW's engagement and top-of-mind awareness with all target audiences and stakeholders.
- Implement and execute the plan in a timely and consistent manner.
- Develop marketing and communication goals and associated metrics that support the plan and provide ongoing feedback and progress reports to appropriate stakeholders.
- Ensure consistent and compelling design of both CFSW and component funds' brand and communication materials.
- Supervise, manage, and assist with the writing, editing, design, and distribution of branded materials, including printed and electronic material produced on behalf of CFSW and component funds.
- Lead website and social media content management, develop strategies to ensure consistent, compelling, and real-time messaging across the organization.
- Develop and implement ongoing stakeholder communication and touch points.
- Build, maintain, and leverage relationships with traditional and emerging media outlets to promote CFSW and the component fund brand, activities, and community awareness. Serve as the media spokesperson and primary contact.
- Supervise and manage the creative specialist and assist internal staff with external communication.
- Assist the CEO with other outreach activities or projects as assigned, including but not limited to managing events, writing grant applications or proposals, developing and delivering presentations, developing surveys, assisting with training component fund managers or volunteers, or any activity to advance the mission, vision, and reach of CFSW.
Qualifications
Education, Skills, and/or Experience
- Four-year college degree required with coursework in the areas of English, communications, marketing, journalism, or related areas, or the equivalent.
- At least five years of paid experience in public relations, community relations, communications, marketing, or other related areas. Nonprofit experience a plus.
- Strong analytical, problem-solving, project management, and strategic thinking skills.
- Excellent written and verbal communication skills.
- Demonstrated creative skills and abilities.
- Demonstrated interpersonal skills and the ability to establish good working relationships with CFSW staff, board members, component fund leaders, and other constituents.
- Ability to work independently and to take initiative, as well as be a team player.
- Track record of high-quality writing, designing, and producing publications and other collateral within schedule and budget.
- Successful media relations.
- Skilled in Microsoft Office applications
- Demonstrated experience managing and leveraging social media communication channels as well as direct contact (email, direct mail, etc) channels.
- Strong working knowledge of graphic design concepts and technology.
- Proficiency in design software, such as Adobe Acrobat, Canva, Illustrator, Photoshop, and InDesign, is a plus.
- Ability to perform all duties with professionalism and demonstrated ethical values.
- A commitment to the Mission, Vision, and work of CFSW and component funds.
Additional Qualifications
- Candidates will be based in southern Wisconsin as this position will require some travel throughout southern Wisconsin. CFSW offices are located in:
- Janesville, WI
- Monroe, WI
- Platteville, WI
- Infrequent night and weekend work required.
- Excellent attendance and timeliness.
- Valid driver's license and reliable transportation.
- Ability to lift and move items weighing up to 25 pounds.
Salary & Benefits
Salary will be commensurate with experience and qualifications.
Benefits: Employer Paid Short and Long Term Disability Insurance, Life Insurance, Qualified Small Employer Health Reimbursement Arrangement (QSEHRA), retirement contributions
How to Apply
Please provide a resume and cover letter. The cover letter should detail your interest in the position, salary expectations and describe your strengths relative to the positon description.
Application deadline: open until filled.
To Apply:
Interested candidates should e-mail their resume with cover letter to: wyatt@cfsw.org
If you have any questions, please contact Wyatt Jackson, CFSW President/CEO, at (608) 758-0883 Ext 7001.
The Foundation is an equal opportunity employer and welcomes a diverse pool of applicants.
Link to Apply
https://cfsw.org/careers/Attachments
Director of Marketing and Communications - FINAL.pdf